I am proud and honoured to be part of the team that has been nominated for a Shorty Award for the #LoveSabah campaign in the travel and tourism category.
The campaign saw 6 bloggers visit Kota Kinabalu and Brunei in 2014 on a project spearheaded by iAmbassador and Good Relations PR. This was to create awareness of the Malaysian state of Sabah as a weddings and honeymoon destination. Sales to the region were suffering following the MH370 disaster, and the aim was to go beyond traditional press work and try to reach a larger and broad audience.
I worked alongside bloggers Niamh Shields of Eat Like A Girl, Becky Padmore of Global Grasshopper, Sarah & Terry Lee of LiveShareTravel, and Elizabeth Muhmood Kane of Bridal Musings, as well as videographers Nicolas Libersalle and Lea Amiel of Story Travelers. We were supported by the broader iAmbassador team.
Our campaign generated 52 million opportunities to view our work over a 2 month period on social networks and increased travel bookings by 200% over the year that followed: you can see the full results here.
Abigail King is an award-winning journalist and photographer whose work has appeared in National Geographic Traveler, Lonely Planet, the BBC, Red, CNN and more. She is one of the leading figures in the UK for blogging and social media in travel and her blog, Inside the Travel Lab, is described as one of the best in the world. She loves mango chutney, Blackadder and marmite toast buttered just right.
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