MATKA Keynote Speech

January 21, 2016

Abigail King Keynote Speech MATKA

Today, at 2:30 Helsinki time, I’ll be taking to the stage to talk about the persuasion power of digital influencers.

For those of you tuning in after (or during?!) the talk: here’s a quick summary of the work that I do so that you can have all the links in one easy place.

Thanks for reading – and thanks for listening!

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“One of the best travel blogs in the world.” Lonely Planet

@insidetravellab on Pinterest, Snapchat, Twitter, Vine & Instagram. InsideTHETravelLab on Facebook (I know, I know…)


Work with companies like Lonely Planet, BBC, National Geographic Traveler in a multimedia capacity: writing, TV hosting, social media, photography and all that jazz.

Find news about that here and some previous work here.


Director of Captivate, an elite group of award-winning digital storytellers from the UK.

Original member of iAmbassador, a worldwide group of influential travel bloggers involved in creating innovative campaigns.

Original member of Must Love Festivals, sourcing unusual, culturally rich festivals around the world.

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About the author 

Abi King

Abigail King is an award-winning journalist and photographer whose work has appeared in National Geographic Traveler, Lonely Planet, the BBC, Red, CNN and more.

She is one of the leading figures in the UK for blogging and social media in travel and her blog, Inside the Travel Lab, is described as one of the best in the world.

She loves mango chutney, Blackadder and marmite toast buttered just right.

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